People Will Talk
Here are some nice things they’ve said about me.
Laurie is a skilled writer with top-notch creative chops. She thrives on quality and consistency, is a stickler for details and does not let mediocre work stand. She is a strong leader and advocate for her team, a natural connector who builds relationships across the organization, and is always looking for ways to improve process. And she has an uncanny ability to recognize writing talent! In our time together, she brought on 10+ writers and not one miss. Not only is Laurie a great leader and employee, she is also funny, fun, and full of life. Any organization is lucky to have Laurie on their creative leadership team.
Koren Henderson, Group Creative Director, Strategic Education, Inc.
Laurie was an impactful leader on the SEI creative services team. Her superhero power is her ability to grow a writing team. She has very strong instincts on writers and writing, and I saw firsthand how skillful she is at hiring and coaching talent. She also cares deeply about her team, and I saw several members of her team grow significantly in their craft due to her mentoring. Her passion and dedication was always apparent and seen in the work. She is extremely talented and delivered for the business.
-Betsy Maglio Spiros, VP Marketing, Strategic Education, Inc.
Laurie’s talent as a writer and overall experience in creative is only surpassed by her talent for leading creative teams. Her ability to build strong writing teams – creative directing and coaching while managing the work – is world class.
-Jake King, Design Manager, Strategic Education, Inc.
Laurie is an inspirational and creative leader with an innate ability to hire talent while tirelessly coaching a team and otherwise elevating the quality of the creative. I had the pleasure of working with Laurie as a cross-functional partner and found her to be someone who embraces new ideas and is energized by change. She invests in understanding the unique needs of teams, stakeholders, and leaders across the organization and, with her vast experience, is able to meaningfully contribute to moving ideas into action. Laurie can see the long view and works continuously to move teams toward that vision. These qualities make her an exceptional strategic and creative leader.
-Becky Burley, VP Customer Experience & Insights, Strategic Education, Inc.
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“Laurie possesses a fantastic blend of creativity, strategy, leadership and partnership. During our time working together, her partnership with the Brand team was unparalleled – ensuring smooth campaign execution between agency and internal staff. Another key contribution she made was understanding the need for and developing fundamental documentation such as brand and style guides. In so doing, she standardized copy practices that ensured consistency in university communications between the brands. I’m very grateful for having the opportunity to work with Laurie and know that any creative challenge presented to her will be met with powerful work.”
-Rebekah Mulcahey, Brand Marketing & Communications Manager, Strategic Education, Inc.
“I highly recommend Laurie as a skilled copywriter. Laurie worked for me in a challenging environment, and not only was her work top notch, but she’s able to navigate any situation with professionalism. She is a consummate craftsman and yet she understands that copywriting is a business. In other words, she's a true pro. All of that, and she's one of the most delightful, interesting people you'll ever work with!”
-Bill Andrews, Executive Creative Director, Ameriprise
“Laurie is a true professional who can pick up multiple threads of a project and learn background quickly. She knits it all together to provide the content you need, and doesn't quit until it's perfect.”
-Melanie Novak, VP, User Experience Strategist, U.S. Bank.
“I hired Laurie to provide copywriting for some very large content migration projects at U.S. Bank. She is innovative, creative, has an excellent work ethic, is very personable and a joy to work with. Laurie worked well with multi-functional teams across multiple platforms, and never missed a deadline in a challenging, time-focused environment. Laurie wants to understand the business behind the project, and as such provided excellent work for us.”
-Renee Vevea, Senior Product Owner, USAA
“I engaged Laurie for a web content strategy and copywriting project. She did a comprehensive audit of our site, as well as those of our competitors, identifying gaps and making recommendations for improving overall content quality, style and fit for stage of buying cycle. She created a strategy, plan, and wrote compelling copy. I highly recommend Laurie for her writing talent, her thorough understanding of online marketing, and also for her persistence, enthusiasm and collaborative style.”
-Molly Buck, Director, U.S. Web Marketing, Ceridian
“I’ve hired Laurie many times over the course of our careers – first when she was working in advertising and I was on the client side, then later, after she left the agency biz, I often hired her as a consulting project manager/writer/creative director. Laurie’s someone who has a very solid, broad range of marketing experience and expertise, great energy and dedication, and can pick up a lot of balls and run with them. In fact, in 2003, when I was Marketing Director at OPUS, I hired Laurie to write and direct the creative development of all marketing communications, as well as spearhead the PR work for the grand opening of the Shoppes at Arbor Lakes in Maple Grove — which was a massive success.”
-Kathy Windels, VP, Internal & External Communications, U.S. Bank
“I worked with Laurie for several years – relying on her to project manage, write and creative direct the quarterly production of our association's biggest and most important communication vehicle, as well as a variety of other work. Since ACEC/MN is a non-profit, this meant working with committees, and knowing how to make the most of tight budgets. Laurie demonstrated an ability to work well with a lot of different personalities over the years, consistently delivering an outstanding product on time and in budget. There are few people who can truly wear a lot of hats well; she's one of them.”
-Lynae Peterson, Assistant Executive Director, American Council of Engineering Companies of Minnesota
“Laurie’s the one I always want on my team when there's a deadline or a requirement from a client that simply must be met. She gets the job done with integrity, professionalism and energy. I worked with Laurie in the creative department at Liberty when she led both the copywriting and business development areas. She was consistently tuned in to our clients’ needs, always kept projects moving forward, and was always eager to discuss ways to improve the marketing process and outcomes. I highly recommend her work.”
-Colleen Boyce, Content Marketer, Brand Manager, Communications Specialist
“I worked with Laurie for several years to create a lengthy, highly produced, quarterly printed newsletter for Centennial Lakes Office Park. She wrote, creative directed and project managed the work – consistently providing fresh ideas, excellent management skills and high levels of communication. I felt confident giving her the responsibility to run with a project, and her passion for great results came through in every issue, with creative work that always met our very high standards. I would highly recommend her talents to anyone.”
-Jesalyn Garrett, Senior Property Manager, Cushman & Wakefield
“I partnered with Laurie on a large U.S. PR push while she was VP Marketing at BMS Group. From day one, I was impressed with her drive, tenacity and ability to get things done. Laurie understands the big picture and the role marketing plays in advancing business goals. She also knows how to execute the day-to-day work and isn’t afraid to jump in and do whatever is needed to get the job done. I watched Laurie build a media relations program from the ground up in a global organization, seamlessly managing partners in two countries. The results for the brand were nothing short of amazing. This was largely due to Laurie’s ability to deftly navigate and build key relationships, provide a consistent vision and to be an advocate for her team and the work. And she does it all with a smile on her face. I have thoroughly enjoyed working with Laurie and would see her as a tremendous asset to any business or organization.”
-Ayme Zemke, Executive Vice President, Beehive Strategic Communications
“Laurie engaged rein4ce while she was VP Marketing at BMS, to lead the company’s PR efforts in the UK. Laurie managed the trans-Atlantic relationship between us and a partner agency in the U.S. very effectively from day one. She has excellent people skills and was able to quickly bring a strong team sprit to the campaign that resulted in a highly effective PR push on both sides of the Atlantic. It was a pleasure working with Laurie and I would highly recommend her PR and general marketing skills to any organization.”
-Stephen Breen, Managing Director, rein4ce Ltd.